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Big Bold Leap & Beckoning Beyond: Asian Paints Part II

Writer's picture: Prof. Prachi GuptaProf. Prachi Gupta

Updated: Jan 11, 2022



After a deep dive into the initial journey of brand Asian Paints from ’Impish Gattu to Incredible Gumption’, now let’s enjoy the sequel to the story, which I am sure will amaze you, seeing the colourful brand dancing, hopping & leaping ahead.


A close look at the journey of sprightly moving brand, Asian Paints shows that the brand has extreme dexterity to unearth every opportunity that could be hidden anywhere and cast its shadow over it with lightning speed.

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