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Folded Newspapers

News Analysis

Business news is an apt and engaging tool for teaching management concepts & strategies. Analysis of different news pieces and linking them to concepts, weaves a story, making the learning journey interesting and meaningful. In this section, an attempt is to make you walk this innovative path of learning with me

Prof. Prachi Gupta

Mar 12, 2023
2 min

Brand Wise

Series where I pick up brands with new appeal from several news pieces, and add my marketing analysis to augment learning experience.

Cadbury’s Purple Room gives a 'meetha' start to the festivities

Prof. Prachi Gupta

Dec 26, 2021
9 min

Cadbury’s Purple Room gives a 'meetha' start to the festivities

News on launch of Cadbury's 'The Purple Room' linked to the concept of Positioning, Experience marketing, Consumer purchase decision journey

Prof. Prachi Gupta & Itika Samar

Oct 22, 2021
9 min

News: The Brand Ambassadors' Impact

A look into recent news pieces to understand the association with celebrity brand ambassadors from different branding perspectives.

News: Maruti Suzuki to hike prices across models, to offset rising input costs

Prof. Prachi Gupta

Sep 8, 2021
5 min

News: Maruti Suzuki to hike prices across models, to offset rising input costs

Linked to the concept of Pricing strategies: Cost based, Competition based, Value based, Demand based; Strong linkage between B2B & B2C

News: PepsiCo set to sell Tropicana & other juice brands

Prof. Prachi Gupta

Aug 11, 2021
4 min

News: PepsiCo set to sell Tropicana & other juice brands

Linked to the concept of Strategic Planning Gap, BCG Matrix and Competitive strategies After few of the previous analysis of news done...

News: Mergers & Acquisitions in EdTech Sector

Prof. Prachi Gupta

Jun 19, 2021
4 min

News: Mergers & Acquisitions in EdTech Sector

Applying the concept of Customer Perceived Value by linking it to analysis of news on edtech sector's exponential growth.

Listen & Learn

News: Maruti Suzuki to hike prices across models, to offset rising input costsProf. Prachi Gupta

00:00 / 12:50

News: PepsiCo set to sell Tropicana & other juice brandsProf. Prachi Gupta

00:00 / 11:29

News: Conglomerates wake up to the Climate callProf. Prachi Gupta

00:00 / 15:55

News: Sustainability factor growing big in fashion industryProf. Prachi Gupta

00:00 / 08:44

News: Covid shook Just-In-Time in Automobile sectorProf. Prachi Gupta

00:00 / 16:32

News: Covid shook Just-In-Time in TV Broadcast industryProf. Prachi Gupta

00:00 / 08:56

News: Mergers & Acquisitions in EdTech SectorProf. Prachi Gupta

00:00 / 18:07

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