top of page
Image by MagicPattern

Brand ME Lab

by Dr. Prachi Gupta (PhD, Brand Management)

About Brand ME Lab

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."
–Tom Peters

Personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. A strong, authentic personal brand helps you become known for what you're good at, sets you apart from everyone else, and can position you as a niche expert. In today's competitive job market, you need to think of yourself as a brand. As "no one gets excited about commodities."

The 'Brand ME Lab' by The Branding Nook brings forth interactive modules, based on story-telling, in-depth discussions, developmental exercises & hands-on-experience. It's not a workshop or a class session. The Lab's focus will be just on you. The Lab covers Strategic & practical process to help attendees leap towards a bigger goal which lead to a new ‘ME’.

The Brand ME Lab runs throughout the year. This lab requires you to devote just 5 hours over a period of 3 days towards your own self. You can choose any 3 days in a week. The breakdown of each day is given below.


  • To Register drop an email to

  • Mention 'Lab Registration' in the subject line

  • We will get in touch to take the registration & your amazing journey with us forward.

  • Registration fee: Rs. 4,500/- (non-refundable unless cancelled by the facilitator)

About Workshop

Breakdown of the Lab

90 mins

1. Warm up. Let us know each other.

— 15 min
2. Why bother about building our Personal Brand: Its critical importance.

— 15 min
3. Your life journey summarized in different stories to help identify THE BIG STORY.

— 30 min
4. Unleash yourself & your skills through activity which will amaze you!

— 30 min
5. Take home a small activity to know other people’s perception about you.

90 mins

1. Compare your own & other’s perception about you and discover the unknown.

15 min
2. Know the purpose of your life. Know where passion lies (Through activity).

30 min

3. Connect the dots. The big story – skills – purpose – passion – expertise which stands out.
30 min

4. Define yourself and create your positioning statement.
15 min

5. Take home your positioning statement to get it validate.

120 mins

1. Create a frame with your expertise & target people benefitting from it. (Through activity)
— 15 min

2. Know how to evolve your brand and expand your horizon.
— 30 min

3. Identify your deeply held values. (Through practical exercise)
— 20 min

4. Get visible by building story around your brand which appeals your target audience.
— 20 min

5. Showcase your brand. 
— 10 min

6. Important criteria to fulfil.
— 5 min

7. Important Mantras for minting Brand ‘ME’ with inspiring examples.
— 10 min

8. Sum up. Steps & process to follow.

— 10 min


Who should attend?

Those who are looking to make their presence strong & unique from wherever they are currently

Those who are eager to give a meaning to their identity & take new leap in growth journey


Those who want to widen their circle of impact

Those who wish to integrate branding in their daily lives

bottom of page