Series where I pick up brands with new appeal from several news pieces, and add my marketing analysis to augment learning experience.

News on launch of Cadbury's 'The Purple Room' linked to the concept of Positioning, Experience marketing, Consumer purchase decision journey

A look into recent news pieces to understand the association with celebrity brand ambassadors from different branding perspectives.

Linked to the concept of Pricing strategies: Cost based, Competition based, Value based, Demand based; Strong linkage between B2B & B2C

Linked to the concept of Strategic Planning Gap, BCG Matrix and Competitive strategies After few of the previous analysis of news done...

Applying the concept of Customer Perceived Value by linking it to analysis of news on edtech sector's exponential growth.

Linked to the concept of Value chain Analysis In my last news analysis, I discussed about the news from HT Mint which talked about the...

Linked to the concept of Value Chain Analysis When we talk business, we talk on the lines of cost incurred, benefits offered to...

Linked to the concept of Need Want & Demand Continuing further on the need-want-demand analysis, where in 1st article I connected it to...

Linked to the concept of Need Want & Demand The wheel of marketing moves on 3 important spokes of Need, Want & Demand. Every strategy,...